Since our early days, we have conducted low-impact safaris to wilderness areas owned by Maasai as part of conservation and tourism partnerships. Annual concession fees and daily safari fees provide the Maasai with a financial supplement to livestock raising. In return, the wilderness is kept in tact for wildlife use and emergency cattle grazing in times of hardship. The money is used for land planning, education, and veterinary services. Such initiatives are helping to protect critical wildlife areas throughout Kenya and Tanzania.